Publisher's Synopsis
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BRANDING AND MARKETING STRATEGY - Jill Pringle is a successful branding and marketing strategist specialising in established service businesses wanting to scale. The Brand Symphony is a guide to branding and marketing strategy, corporate identity, niche and target customers, web marketing, social media strategy and value propositions that deliver consistent results. It is most suitable for established service businesses, small businesses and entrepreneurs. It is everything you need to know about developing a brand strategy and marketing. This book is ideal for technology, SaaS, consulting, B2B, professional services (law, accounting, financial, medical) and training companies.
Uniquely, Jill combines her extensive skill as a marketing and branding consultant with a lifelong involvement in classical music and has created The Orchestrate Method a proven approach to help solve big branding problems.
You'll learn:
. Why you must have a strong performance brand to scale . How to overcome the core challenges of scaling . The power of a fully orchestrated approach . How to identify and appeal to the right target audience . How to tune-up your value proposition . How to design a marketing strategy that sings . How to ensure everyone on your team is playing their part . How to amplify results by rehearsing your strategy . How to deliver a first-rate marketing performance
Importantly, you will learn how to create a clear brand ... and conduct a connected marketing strategy.
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