Visual Strategies

Visual Strategies A Practical Guide to Graphics for Scientists & Engineers

Hardback (17 Apr 2012)

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Publisher's Synopsis

For researchers in all disciplines, this book offers a practical, hands-on course in communicating scientific findings and concepts through visual graphics

Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers-even those with no previous design training-with creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations.

Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don't, and suggest specific improvements. The book includes analyses of graphics that have appeared in such journals as Science, Nature, Annual Reviews, Cell, PNAS, and the New England Journal of Medicine, as well as an insightful personal conversation with designer Stefan Sagmeister and narratives by prominent researchers and animators.

Book information

ISBN: 9780300176445
Publisher: Yale University Press
Imprint: Yale University Press
Pub date:
DEWEY: 502.22
DEWEY edition: 23
Language: English
Number of pages: 153
Weight: 676g
Height: 237mm
Width: 199mm
Spine width: 17mm