Publisher's Synopsis
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behavior Buying, Having, and Being
Twelfth edition
Paperback (16 Jun 2017)
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Book information
| ISBN: | 9781292153100 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 16 Jun 2017 |
| Edition: | Twelfth edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 623 |
| Weight: | 1230g |
| Height: | 277mm |
| Width: | 217mm |
| Spine width: | 19mm |
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