Publisher's Synopsis
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behavior Buying, Having, and Being
13th edition
Paperback (06 Nov 2019)
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Book information
| ISBN: | 9781292318219 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 06 Nov 2019 |
| Edition: | 13th edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 1260g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 22mm |
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