Publisher's Synopsis
In todays' competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish and develop strategies that leverage their creativity and their innovative abilities to attain long-term success and maintain their competitive edge. Further study on the uses and benefits of creative management in the business sector is required to ensure businesses not only survive but expand and flourish. Creativity Models for Innovation in Management and Engineering introduces innovative research on creativity and innovation in the management and engineering fields and considers the importance of having resilient and inventive leaders in the competitive business world. Covering a wide range of topics such as business performance, knowledge management, entrepreneurship, and agribusiness, this reference work is ideal for engineers, managers, business owners, policymakers, academicians, researchers, practitioners, scholars, researchers, instructors, and students.
