Third edition
Paperback (25 Jul 2014)
Not available for sale
Includes delivery to the United States
Out of stock
This text is designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking.
| ISBN: | 9781118624173 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 25 Jul 2014 |
| Edition: | Third edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Number of pages: | xxx, 604 |
| Weight: | 1426g |
| Height: | 254mm |
| Width: | 217mm |
| Spine width: | 25mm |
