Services Marketing

Services Marketing Integrating Customer Focus Across the Firm

5th Edition

Paperback (16 Jul 2008)

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Publisher's Synopsis

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Book information

ISBN: 9780071263931
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill Education/Asia
Pub date:
Edition: 5th Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 708
Weight: 1248g
Height: 255mm
Width: 205mm
Spine width: 24mm