Services Marketing

Services Marketing Integrating Customer Focus Across the Firm

2nd Edition

(01 Jan 2000)

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Publisher's Synopsis

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Book information

ISBN: 9780072312218
Publisher: Irwin/McGraw-Hill
Imprint: Irwin/McGraw-Hill
Pub date:
Edition: 2nd Edition
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 620
Weight: 1320g
Height: 230mm
Width: 211mm
Spine width: 29mm