Publisher's Synopsis
For consumer behavior courses.
This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
5th Edition
Hardback (11 Oct 2001)
Not available for sale
Includes delivery to the United States
Out of stock
For consumer behavior courses.
This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
ISBN: | 9780130913609 |
Publisher: | Pearson Education |
Imprint: | Pearson |
Pub date: | 11 Oct 2001 |
Edition: | 5th Edition |
DEWEY: | 658.8342 |
DEWEY edition: | 21 |
Number of pages: | 549 |
Weight: | 1240g |
Height: | 261mm |
Width: | 210mm |
Spine width: | 26mm |