Publisher's Synopsis
For undergraduate and MBA courses in Consumer Behavior.
Solomon's Consumer Behavior, 7e is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective.
Consumer Behavior Buying, Having, and Being
7th Edition
Hardback (23 Mar 2006)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780132186940 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 23 Mar 2006 |
| Edition: | 7th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Number of pages: | 654 |
| Weight: | 1598g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 28mm |
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