Publisher's Synopsis
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Consumer Behavior
10th Edition
Paperback (30 Mar 2012)
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Book information
| ISBN: | 9780132671842 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 30 Mar 2012 |
| Edition: | 10th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Number of pages: | 640 |
| Weight: | 1472g |
| Height: | 283mm |
| Width: | 223mm |
| Spine width: | 25mm |
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