3rd Edition
Hardback (18 Aug 1995)
Not available for sale
Includes delivery to the United States
Out of stock
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
| ISBN: | 9780133657685 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 18 Aug 1995 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 682 |
| Weight: | 1419g |
| Height: | 263mm |
| Width: | 210mm |
| Spine width: | 32mm |
$1.54off
Paperback
Published 18 Jun 2020
Save $1.54
