Publisher's Synopsis
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behavior Buying, Having, and Being
3rd Edition
Paperback (31 Oct 1995)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780133766172 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 31 Oct 1995 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Number of pages: | 682 |
| Weight: | 1189g |
| Height: | 255mm |
| Width: | 204mm |
