Publisher's Synopsis
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Consumer Behavior Buying, Having, and Being
Internatioanl Edition, 8th Edition
Paperback (12 Jun 2008)
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Book information
| ISBN: | 9780135153369 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 12 Jun 2008 |
| Edition: | Internatioanl Edition, 8th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Number of pages: | 720 |
| Weight: | 1450g |
| Height: | 275mm |
| Width: | 216mm |
| Spine width: | 23mm |
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