Publisher's Synopsis
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Consumer Behavior Buying, Having, and Being
8th Edition
Hardback (13 Jun 2008)
Not available for sale
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Book information
| ISBN: | 9780136015963 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 13 Jun 2008 |
| Edition: | 8th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Number of pages: | 694 |
| Weight: | 1690g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 30mm |
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