Consumer Behavior

Consumer Behavior Buying, Having, and Being

9th Edition

Hardback (26 Mar 2010)

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Publisher's Synopsis

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


Book information

ISBN: 9780136110927
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 9th Edition
DEWEY: 658.8342
DEWEY edition: 22
Number of pages: 654
Weight: 1620g
Height: 276mm
Width: 216mm
Spine width: 30mm