Publisher's Synopsis
This text covers both the macro side of consumer behaviour, including the disciplines of anthropology and sociology, and the micro or psychology side, enabling students to analyze consumer patterns just as market analysts do.
Consumer Behavior Buying, Having, and Being
2nd Edition
Paperback (30 Nov 1993)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780205155910 |
| Publisher: | Allyn and Bacon |
| Imprint: | Allyn and Bacon |
| Pub date: | 30 Nov 1993 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 660 |
| Weight: | 1050g |
| Height: | 235mm |
| Width: | 178mm |
We recommend
$4.49off
How Westminster Works...and Why...
Hardback
Published 13 Apr 2023
Save $4.49
RRP $24.09- $19.60
$2.99off
The Pocket Guide to the Patriar...
Hardback
Published 31 Aug 2023
Save $2.99
RRP $16.48- $13.49
